Ethical sales aren't nice to have — they're a must-have, especially when you're dealing with premium products.

Bro marketing is the manipulative, high-pressure tactics that make a quick sale but a lasting bad impression. It's all fast talk and slick moves—flashy but empty, leaving you hollow, resentful, even angry.

But when you have real expertise, your value shines through. You don't need to resort to fear tactics or high-pressure gimmicks to seal the deal.

The Insult of Bro Marketing

You've been on the receiving end of what I'm talking about: Someone is trying to convince you that his product will make your life, and walking away from this "once-in-a-lifetime deal" will result in abject failure for the rest of your life.

They're playing on your fear.

I call that "bro marketing." It's that, "Here's the deal, baby, take or leave it" kind of masculinity. When I experience it, I feel violated. Bro marketing tactics cross personal boundaries, making sales feel like invasions rather than transactions.

Feminine energy is empowering. It's about reclaiming our independence in the buying process. That's how I want to be treated. And I'll bet that's exactly how you want to be treated, too. Especially when you're considering a premium investment.

When you're the expert in your particular industry, you get to empower people.

3 Keys to Empowering Your Prospect

Always Ask for Permission: The Power of Consent in Sales

Sales isn't a one-way street. It's a dialogue, a conversation that requires mutual consent.

Before diving into your pitch — before even asking a question — ask for permission.

Doing so not only respects the prospect but also sets the stage for a transparent, ethical sales process.

After all, consent is key to reclaiming our independence in the buying process.

Empower the Buyer: Why Coercion Has No Place in Premium Sales

Coercion is a fancy word for bullying. Nobody wants to be around a bully. Nobody wants to feel bullied. So don't rely on manipulation and coercion. Just don't.

Empowering the buyer means creating a sales environment that doesn't rely on manipulation or coercion. It's about giving them the room to make an educated decision.

The choice to buy or not should always be in the prospect's hands. Always.

Know Your Value, Show Your Value: Expertise Over Pressure

You don't need to resort to fear tactics or high-pressure gimmicks because you have mastered your industry. You know what you're doing. You're committed to sharing generously of your experiences.

If you know your value and show it, the right people will be drawn to what you offer. You don't have to "poke holes in their fear" to make a sale.

Your expertise should be enough to seal the deal.

Embrace Empowerment

The next time someone tries to convince you that in order to sell a premium product or earn a million dollars in revenue you've got to use bro marketing tactics, tell them this:

Nobody should apply false pressure or be manipulative. It doesn't have to be that way—especially when you can genuinely deliver on your promises. That's ethical sales, It's good business. It's even better for your soul.

That's how I've done it. You can, too.

—J